Prospects of cosmetic packaging industry

With the rapid development of national economy, beauty and cosmetics are no longer unattainable luxury goods. Cosmetics, a fashion consumer product, has gradually become the mainstream products in people’s life. More and more people began to pursue fashion, the pursuit of beauty, thus driving the cosmetics field of market scale continues to increase. There are more than 4000 manufacturers in the cosmetics industry, with more than 2.1 million kinds of products on file and endless new products. In 2017, the growth rate of the total retail sales of cosmetics of enterprises above quota was 8.3%, and the total sales volume of cosmetics was about 361.6 billion yuan, and the growth rate remained at about 10% in 2018. In addition, with the development of electronic information, online cosmetics sales are also increasing year by year. This also quickly accelerated the cosmetics packaging industry from behind the scenes to the stage, singing the leading role. With the continuous growth of the scale of China’s cosmetics industry, the following development trends of Chinese cosmetics outsourcing materials can be analyzed:


(1) Pay attention to individuality publicity cosmetics packaging design in pay attention to protection, transportation, convenience on the basis of more to highlight its artistic, cultural and unique, so as to keep their infinite charm on the stage. For the cosmetics of The Times, the unique personality image has been more favored by consumers. In the “post-90″ “post-00″ young hipster men and women have become the era of beauty fashion pioneer, shaping a very personalized brand culture has become the key to rise in the competition, from the cosmetics packaging behind the mining of young people’s personality needs, from the brand tone, product packaging, community communication on a full range of expression, is the next cosmetics in packaging needs to take an important step.


(2) Emphasize the integration of diversity. The current cosmetic packaging design pursues the unity of traditional culture, modern culture and world culture. It should absorb the essence of history and culture, infiltrate excellent traditional culture into modern art, and guide the public with elegant and excellent taste. The stability of Chinese packaging design style, complete meaning and formal integrity and symmetry are the psychological commonality of the whole Chinese nation. In addition, with the rapid development of artificial intelligence AI and other cutting-edge technologies, the cosmetics industry is also emerging a beauty smart revolution trend. Intelligent beauty instruments and tools continue to emerge. The design of cosmetic outsourcing materials and the selection of materials should follow the trend of The Times and constantly push forward the new.


(3) Pay attention to the enhancement of taste people in the use of cosmetics value, more and more attention to the high taste of cosmetics packaging design. A good design work can reflect a country, a nation’s humanistic spirit and cultural outlook, can also reflect its economic level and scientific and technological level, as well as the quality of the people.


(4) Reflecting the concern of humanity, the concept of humanized design is the goal that human design has been pursuing in the world. Humanized design will bring people endless aftertaste, give people incomparable visual experience, and bring people a warm and warm feeling. Humanized design is also reflected in the deep concern for human and nature, that is, the environmental awareness reflected in the moment of product design, which is also advocated by the current market and trend. Cosmetic packaging design should extend the most fashionable beauty to the eternal topic of environmental protection, which is people’s beautiful yearning for returning to nature and protecting nature, and it will become the mainstream of the global cosmetic design industry.

Post time: 2023-05-16 00:00:00

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